You have seen the ads – you know the ones where PC is represented by a nerdy looking middle aged man and MAC is represented by a hip young man.
Some famous ads is when PC has the flu and reports that there are 150,000 viruses for the PC and MAC comforts PC while saying he doesn’t have to worry about viruses.
Another one shows MAC bragging about how you can flip between either operating system on there Apple platform.
So while everyone is running around claiming that the death of Microsoft is soon upon them because MAC/Apple is taking over – let’s put some things into perspective.
Viruses.
Are a pain in the ass and yes Microsoft having lots of them is also a pain. Apple doesn’t. Let’s recap why this is. As I look around my office there is a PC on every desk running Microsoft and its products. I don’t see a Mac anywhere (even in the design department). So if I am a virus creator and the purpose of my virus writing is to effect peoples productivity, wouldn’t I want to effect something that will make an impact? Let’s say 98% of the worlds PCs or 2% of Macs? Not a hard decision.
Microsoft runs on MACS.
Yes, this is true and it’s a fantastic feature. Let’s put something into perspective: Microsoft creates software, not hardware. So if I own a MAC (and its software) and then I want Microsoft windows and office as well, I have to purchase them also. So how is that bad for Microsoft? They are selling their product on MAC platforms. That sounds like a win for Microsoft to me. You can only put MAC software on MAC computers. Un-like every other hardware company in the world, they all make hardware for Microsoft. So Microsoft can be run on any hardware platform in the world and Apple is limited to only MAC computers.
Macs look SWEET.
That they do, I can’t knock that but here is some more perspective. Microsoft is a software company. Aren’t PC’s looking ugly a problem for Dell, Toshiba, Samsung, etc who actually make the hardware? Isn’t it their problem that their product doesn’t look as nice as the MAC?
Ipod.
Dominant. They own the market. Microsoft is releasing Zune this fall to counter the ipod and I don’t care if this thing is the best product since sliced bread, it wont effect the Ipod market all that much.
But the last time I checked, Ipods work with Microsoft windows seamlessly (I should know, I own an Ipod). The reason they do is because Apple knew if the Ipod was going to succeed then it had better work SEAMLESSLY with Microsoft. Because everyone knows that if you want to make money in computers, you better be buddies with Microsoft.
Once again though, Microsoft is a software company and doesnt need hardware products to sell its software. Where as in the Apple world the only reason you are seeing so many big ads for MACs or the creation of "iworld" is because the ipod has done so well.
Nerdy middle aged guy Vs Young hip guy.
Apple makes photo and video seamless. Microsoft has the same products but using these products is a bit more complicated (so I have been told).
The last time I checked though, computers are tools. Tools complete tasks. Using tools and completing tasks is all about business. Enter Microsoft. As much as Apple wants to dream about taking over the business market someday, the truth is, they have about the same chance of that happening as open source Linux does.
And in the commercials. The young hip guy looks like a run down college student. When I went to college it was to get educated to make money not to continue looking like a dumpy college kid.
Lets face it, if your in business, your in Microsoft.
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